Welcome to 22nd & Jackson
October: Falling Hard
The suntan has faded and the days are getting shorter. Some people mourn the loss of long summer days while others have already had the first of many PSLs. Regardless of where you “fall” on this hotly debated topic, let’s make it cozy and chic. October is the perfect month to recharge before the holidays come at us like the sparkly little storm that they are. We hope this month finds you in cozy sweaters and socks with a book in one hand and your favorite warm bevie in the other.
Meet us at the corner once a month where we interview fun, creative people and learn about their effortless taste and style.
VSB
Veronica Swanson Beard is an entrepreneur and fashion designer who created the renowned clothing brand Veronica Beard with her sister-in-law Veronica Miele Beard. She is a native of San Francisco and Napa Valley. Veronica is a treasured friend of Union and Main and we are honored to feature her in our new spotlight “22nd & Jackson”
Knitted & Noted
We have a sweater addiction.
While we do live in sunny California, San Francisco has a daily chill. Sweaters are our uniform so we attacked our closets to show you our timeless favorites.
Sweaters are our closet MVPs- timeless and appropriate for almost every occasion. We’ve rounded up Jenny’s most worn (who better for your uniform than a couple of girls who left Vogue to start a striped sweater line), most playful (while Princess Di’s just sold for 1.1m you can get this playful sweater at the ever fun Rowing Blazers for a steal), and biggest splurge (as The LSD says - just use “girl math” and buy the Khaite cardigan).
“And when I felt like I was an old cardigan
under someone’s bed
you put me on and said I was your favorite”
The List by Union and Main: Fall is ON
We’ve rounded up 8 lists sure to will the chilly air your way and turn up the cozy fall feels.
Coming Soon….new lists added every week!
MAKE
The Soup Fairy
Meet Leith. She is a dynamo in and out of the kitchen. This is her favorite soup right now which means it should be yours as well. We defer to Leith on what we should be eating every season. We have ditched our favorite salads for our favorite soups and we are happy with the trade.
*Lentil Tomato Soup with Pickled Red Onions
GO
SF MOMA Yayoi Kusama: Infinite Love
October 14, 2023–September 7, 2024
EAT
DAMNFiNE pizza
Current favorite SF find. Casual, cozy, cool. Sweaters and jean joints are all we want this month. Luckily for us, our town has plenty to keep us satiated and hydrated.
LISTEN
Cartoon by Madeline Horwath - The New Yorker